Their similarity to one another only gets more pronounced as they get smaller. These icons seem guaranteed to make you squint. When you’re not looking directly at them, or if you look at them with your eyes half-closed, they all blend together and are hard to distinguish from each other. They all have a similar vaguely square shape. This is the main criticism that seems to be going around, and it’s absolutely correct.Įach of these new icons uses all four of the classic Google brand colors, rather than focusing on one or two colors as the previous logos did. My visual processing abilities are beyond maxed out /2aIVPHUFvE- Dani Donovan 👩🏻🎨 ADHD Comics October 31, 2020 Let’s start with some of the more obvious: They All Look Very Similar To Each Other. There’s a few reasons why most people aren’t fans of these new icons. So why would they choose to so thoroughly abandon the iconography that they’ve used for a decade when they almost certainly knew how people would react to them? Why is that? Why do these new icons look so weird to everyone? I find it hard to believe that Google, a tech giant with near-infinite money, wouldn’t have used focus groups to test the public’s reaction to these new logo changes. The general consensus: People aren’t happy about the new icons.
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